Beko extends FC Barcelona sponsorship

16 Feb, 18

Appliance brand Beko has announced the extension of its sponsorship with FC Barcelona.

Appliance brand Beko has announced the extension of its sponsorship with FC Barcelona and will now enable Beko to be named as the club’s official training partner.

Beko first began its sponsorship in 2014/15 and has reported consistent growth within the Spanish market, helping it to become one of its top three brands.

The announcement comes amid Beko’s ongoing ‘Eat Like a Pro’ campaign, which aims to tackle childhood obesity through encouraging healthy eating. FC Barcelona player Gerard Piqué will now become global sponsor of the programme, as part of the extended sponsorship deal. 

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Vice chairman of Beko’s parent company Koç Holding, Ali Y. Koç commented: “We are delighted to extend our relationship with FC Barcelona, one of the world’s greatest football clubs. Beko, like FC Barcelona, has a proud and long-standing history of constantly striving to improve standards and break new ground.

“Not only this, but we believe that sport has an incredible power to bring people together through shared values, team spirit and the challenge to better ourselves day after day. We are therefore proud to have FC Barcelona at our side, as we strive for even greater global growth and success in the years to come.”

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