Beko introduces first collection of SDA

02 Feb, 17

Beko introduces coffee machines, hand blenders, microwaves and steam irons

Major domestic appliance brand Beko has launched its first collection of small domestic appliances (SDA) in the UK.

The SDA collection will be on display at the Spring Fair, which will be held at the NEC in Birmingham from February 4-9.

It includes a bean to cup coffee machine, filter coffee machines, hand blenders, microwaves and steam irons, with addition of vacuum cleaners in late Spring.

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Speaking about the SDA launch Beko brand manager Shalika Hooda said: “Our credentials and expertise in MDA ensures we’re in the perfect position to expand into a new category. We’re committed to bringing first class technology to everyday families, and we’re now able to do that through even more channels.

“There will be a full launch campaign to engage both retailers and consumers with the new products. Retailers will receive fresh training from our award-winning team, as well as marketing materials and POS for in-store use, whilst a consumer PR campaign will drive customers in-store.”