Promoting American-style fridge freezers and dishwashers with tablet brand Finish
Beko has returning to TV with two advertising campaigns promoting its range of American-style fridge freezers and dishwashers, in partnership with dishwashing tablet brand Finish.
The appliance brand is investing £3million in marketing activity to promote the fridge freezer range including TV, YouTube, Video on Demand, PR and Digital. the TV campaign will run from September 15, 2014 with an anticipated reach of over 36 million people. Its dishwasher campaign, launched via YoutTube and 4oD on September 1, 2014.
Beko, who has recently announced its partnership with FC Barcelona, is offering in-store and online materials to retailers, as well as a national training programme for store staff.
Teresa Arbuckle, marketing director for Beko, said: “The launch of our new range of American-style fridge freezers is a major focus for us this year and we have invested a significant amount into marketing to support this, which is sure to drive consumers in-store and online to buy. The new line-up includes the UK’s largest capacity, non-plumbed model, which can be placed anywhere within the kitchen giving the consumer ultimate flexibility, this further highlights Beko’s commitment to creating helpful solutions for our customers.”