Appliance manufacturer Beko sponsors Spanish football giants
Home appliance brand Beko has signed a sponsorship deal with Spanish football club Barcelona, which will see the logo emblazoned on the sleeve of the new team jersey and training kit. According to Beko, it is the first commercial brand to have a permanent presence on the official team jersey’s sleeve.
The new kit was unveiled at FC Barcelona’s Camp Nou stadium in the presence of Mustafa V. Koç, Koç Holding Chairman of the Board; Levent Çak?ro?lu, President of Koç Holding Durable Goods Group and Arçelik A.? CEO; Josep Maria Bartomeu, President of FC Barcelona and Javier Faus i Santasusana; Vice President of FC Barcelona.
The Beko logo will appear on the arm of the first team shirt worn for all Spanish League and Cup games during the 2014/15 season, as well as for friendlies and summer tour games.
Go further and find out about Beko’s recent advertising for dishwashers