Premium appliance manufacturer Bertazzoni is set to exhibit for the first time in the UK at Grand Designs Live held at Birmingham NEC from October 4-8, 2023.
Since launching a UK operation in May 2017, the six-generation, family-owned Italian manufacturer has focused on securing a display base through kitchen showrooms and electrical retailers.
Now the company is focusing on the consumer and has chosen a selection of around 40 appliances to display on stand, including range cookers, ovens, hobs, hoods, dishwashers and cooling products.
Its headline attractions will be the 1200mm Professional Series induction range cooker – claimed to be a UK first – and the multi-award-winning 90cm Air-Tec cooker; a 3-in-1 appliance featuring oven, hob and ventilation.
Also on show will be Bertazzoni’s cooling columns of fridge, wine cooler and freezer.
Managing director of Bertazzoni UK & Eire Maurizio Severgnini said: “Bertazzoni is a brand well known with discerning customers across the world that is increasingly being considered by more and more people.
“In-line with expanding our product portfolio over the past six years, a growing customer base has generated a strong pipeline of demand, so now is the time to show the full breadth of the Bertazzoni offer to a place where there is a great exposure to our target audience.
“We know that people will travel up-to 70 miles to see a Bertazzoni appliance in person, so whilst experiencing the product’s tactility and craftsmanship is vital to the end consumer, their chosen model may not be on display at their local retailer.
“By showcasing a range of models at Grand Designs Live people can get a look and feel of the quality and style that’s synonymous with Bertazzoni and learn more about the rich history of the brand which dates back to the 1800s.”
Bertazzoni is exhibiting at stand K70 in the Grand Kitchens & Bathrooms section of Grand Designs Live.