Better Bathrooms turnaround following acquisition

Now online-only brand has returned to profitability

01 Oct, 19

Better Bathrooms has turned around, having been in administration to becoming a profitable business within six months, according to its new owner online retailer Buy It Direct Group.

Better Bathrooms turnaround following acquistion 1

The group acquired Better Bathrooms on March 18 2019, saving 25 jobs, and is now looking to recruit a further 25 members of staff to join the Better Bathrooms team.

Buy It Direct now plans to beat the bathroom retailer’s £50milion peak revenue in just two years

The administrator of Better Bathrooms closed all bricks and mortar stores, which meant Buy it Direct turned the business into an online model, operating from a central distribution hub.

BetterBathrooms.com currently has over 2000 lines listed on their website and joins sister c-commerce businesses appliancesdirect.co.uk, laptopsdirect.co.uk and furniture123.com

Managing director at Buy it Direct Group Nick Glynne  said: “We are delighted to have acquired Better Bathrooms, which has great credentials within the bathroom and trade sectors, bringing further specialisms under the Buy it Direct umbrella.”

“This acquisition is key to the continued growth of Buy it Direct, and allows us to maintain our position within the e-commerce market.

“We anticipate BetterBathrooms.com will become a real growth market for the group, as we establish ourselves as the go-to supplier of bathroom fittings and accessories.”

He continued: “Our revenue trajectory shows that if we continue at our current pace, we will have taken BetterBathrooms.com from administration to smashing their peak revenue of £50m within two years.”

More than 300 jobs were lost when independent retailer Better Bathrooms collapsed into administration, closing 13 stores and two trade counters.