Sink and tap specialist Blanco has unveiled a new Brand Experience Centre at its headquarters in Oberderdingen, Baden-Württemberg, Germany. 

Spanning 650sqm, the centre showcase the modular Blanco Unit portfolio, but has been created to offer visitors an immersive experience and discover the brand’s 100-year heritage and expertise.

It has been created for use by kitchen trade partners, kitchen planners, architects, designers and suppliers.

Sponsored Video

SALICE - Hinges, runners and sliding systems for furniture

Commenting on the centre, vice president and head of global brand marketing Daniela Römgens said: “We don’t just want a product or kitchen exhibition. We want to make it tangible how everyday life at the kitchen water place can be better designed with our solutions.

“It is a place of inspiration, innovation, and encounter that reflects the values and identity of the Blanco brand.”

After 14 months’ planning and build, the Brand Experience Centre incorporates regional typical sandstone and has been created to be functional and emotionally appealing, with an environment where all senses are engaged.

The Brand Experience Centre features six zones, called stages, where visitors can interact with working Blanco Units, and discover the company’s manufacturing processes, including technical innovations.

The 26 fully functioning Blanco Units allow users to explore multifunctional sinks, customisable base cabinet systems and water systems.

Blanco CEO Frank Gfrörer said the centre strengthened the company’s brand portfolio: “The Brand Experience Centre clearly shows where we have developed in recent years.

“It contributes to making us tangible as a brand and impressively demonstrating our added value for the kitchen water place.

“This clear positioning will help us seize future growth opportunities.”