Supporting Water Saving Week (April 20-May 3), The Bathroom Manufacturers Association (BMA) has created videos to help consumers think about water use and encourage them to look for the Unified Water Label.
The videos form part of a wider consumer campaign to promote the Unified Water Label (UWL) and encourage more people to choose bathroom products that carry it.
The UWL is a voluntary scheme currently used by over 155 brands and registered with more than 13,200 products across Europe.
It is designed to identify water saving products which will deliver environmental and cost-saving benefits.
It follows on from the BMA launching stay safe and save water campaign on World Water Day.
CEO of the BMA Yvonne Orgill commented: “Water Saving Week is another opportunity for those in the bathroom industry to work together and raise awareness about how we use water, our most precious resource.
“We all have a responsibility if we are to avoid the “jaws of death” situation in which there would not be enough clean water unless urgent action was taken to cut usage, as predicted by the Environment Agency earlier this year.”
It is the fifth year Waterwise has promoted Water Saving week, which aims to share ideas, solutions and related challenges.
The themes covered in Water Saving Week, this year, include Meat Free Monday, Toilet Tuesday, Wash Wednesday, Tap Thursday and Freshwater Friday.