The Bathroom Manufacturers Association (BMA) has launched the #GetLavvySavvy consumer campaign to highlight the basic maintenance steps required to prevent water wastage in WCs.

With more than 70 manufacturer members, including most recently Grohe, the BMA has identified this as a key priority for the bathroom sector.

It produced a series of three videos, so viewers can learn how to identify a leaking look, examine inlet valves and check outlet valves.

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Chief executive of the BMA Tom Reynolds said: “Like any equipment, all toilet mechanisms require correct installation and occasional maintenance. When leaks do occur, many people may not realise it.

“Bathroom manufacturers are fully committed to reducing wasted water, including from leaking toilets.

“Routine maintenance will help prevent leaks and when a leak is spotted, it can usually be repaired with some simple and inexpensive solutions.

“We hope this campaign helps to demystify the maintenance of loos. Checking your toilet once a year should be as easy as bleeding your radiators. Everyone can do it and we’re set out some helpful videos to make it as straightforward as possible.”

Waterwise, an authority on water efficiency in the UK, has backed the #GetLavvySavvy campaign.

Managing director of Waterwise Nicci Rissell said: “We hope that by making people more aware of toilet maintenance, we will reduce water wastage and start to change the way we all think about toilets.

“Action like this is needed to safeguard our future water supply and ensure we are all doing our bit to tackle climate change.”