Appliance specialist Bora will celebrate the opening of its brand and product experience world with an Experience Days event from September 16-23, 2023.
Timed to coincide with the Kuchenmeile trade show, visitors and retail partners will be treated to the building’s opening ceremony and the unveiling of new Bora products, with staged events.
Measuring 100m long, the futuristic building will act as a flagship Bora showroom with working displays and boast the Mirror restaurant, with retractable roof, for cooking evenings.
Celebrity chef and restauranteur Timo Hinkelmann is in charge of the restaurant, which will serve breakfast, lunch and an evening menu and is available to book for private and corporate events.
The building will also host a permanent exhibition space for construction, home living and furnishings partners, including kitchen furniture manufacturers.
Open year-round to retail partners and prospective end customers, it will feature renowned kitchen brands from Eggersmann, Häcker, Leicht, Nobilia, Nolte, Poggenpohl, Pronorm and Schüller.
This aim of the brands coming together is the shared common goal of inspiring “dream” kitchens and demonstrates the added value of joint presentation, reports Bora.
Bora head of sales for Germany/Switzerland and the driving force behind the partnerships with the kitchen furniture manufacturers, Rouven Göhner said: “Appliance and kitchen furniture manufacturers serve the same partner: kitchen retailers.
“Together, we can keep an eye on end customers and their needs, as dream kitchens are only created through consultations with retailers.
“By providing a place when people can come together in the heart of the kitchen furniture industry while also bringing the industry together, we are creating unlimited possibilities and design freedom for planners, designers and customers.”
Alongside the kitchens will be seating collections from Freifrau Manufaktur, solid wood tables from Janua, lighting by XALand sound experiences from Poet Audio.
Head of retail at Bora Max Schießl concludes: “Together with our partners, we inspire all visitors with a comprehensive experience in relation to the expanded living space of the kitchen, combined with culinary highlights that can be enjoyed at leisure.”