Appliance brand Bora and bathroom specialist Hansgrohe have continued their joint sponsorship of the self-titled cycling team Bora-Hansgrohe.
The Bora-Hansgrohe team has risen to number two in the UCI World League, over the past four years.
Working hard to deliver success whilst operating sustainably connects both brands and teams, reports Hangrohe.
Chairman of the Hansgrohe executive board Hans Juergen Kalmbach explained: “This synergy combined with increased brand awareness for Hansgrohe worldwide means it was a natural decision to extend the sponsorship and demonstrates our confidence in the Bora-Hansgrohe team and its management.
“Our common vision is to become the number one cycling team.”
Alongside this year’s Tour de France Hansgrohe has also launched a podcast series Eat. Race. Shower. Repeat.
Presented by former Bora-Hansgrohe rider Paul Voss and sports commentator Laura Winter, it features seven episodes of 40 minutes each.
The podcast gives a “behind-the-scenes” look at professional cycling, including the role of each member in the team, alongside technical commentary, race facts and statistics.