Appliance manufacturer Bora welcomed trade customers to its Revolution Tour, for a flight aboard its glass Cube cooking experience, suspended above London at the O2.
Around 280 retailers participated in the three-day London event, experiencing the induction hob and cooktop extraction prowess of its Bora Basic, Bora Classic and Bora Professional Cooking systems.
In addition, the event saw the launch of a cookery book written specially for Bora by Melissa Hemsley.
The cookery book, titled 10|10, features recipes with 10 minute preparation time and 10 minute cooking time.
It’s the second year Bora has brought its Cube to the UK, and the London experience formed just one of the tour dates of 24 major European cities this year.
The Cube will also take flight in Nottingham, Leeds, Glasgow, Newcastle and Dublin.
Area sales manager of the UK & Ireland Andy Cummings commented on why the company uses the Cube to showcase its appliances: “It is the best way to show off our products. We have cooked I don’t know how many steaks to a high level of caramelisation. There is a lot of smoke and fat and we didn’t even notice it in the Cube.”
Bora was established in 2007 by kitchen retailer Willi Bruckbauer, is sold across 58 countries and sponsors the cycling team Bora-Hansgrohe.