Mobile Training Academy on 12-month tour of the UK
Appliance brand Bosch is taking retail training on the road, using its Mobile Training Academy, ahead of the consumer launch of its Serie 8 range of built-in appliances on April 1.
The Mobile Training Academy features the full range of Serie 8 built-in ovens and dishwashers, hoods and hobs. It will educate on the latest features, including PerfectRoast, PerfectBake, PerfectResults and 4D Hot Air for cooking.
Onboard will be a team of trainers and home economists, who will travel the UK for 12 months running live cooking demonstrations and training for retailers and consumers.
Over the next eight weeks, the vehicle will visit retail parks to allow retailers to take part in a training sessions on the new appliances.
From May, onwards, the vehicle will also be open to consumers and will stop at major shopping destinations including the Bullring in Birmingham and Lakeside Thurrock in Essex.
CEO of BSH Home Appliances, Andreas Meier said: “Bosch’s new built-in ovens offer revolutionary technology. To ensure consumers are able to experience the full potentail of the features and benefits it is very important for us to invest time and resource in providing training to all our retail partners.
“Training will also be available at our Milton Keynes showrooms, but for those further afield the Mobile Training Academy is perfect. It also enables retail teams to experience Bosch’s new technology in their local area for added convenience.”
Group marketing manager of Bosch, Rosalinda Pisani, added: “This is the first time Bosch has been on tour. The launch of our new built-in range was enthusiastically recieved in November and we hope retailers will have a similar reaction to the Mobile Training Academy. We also look forward to unveiling this to consumers from May.”