Scheme for independent kitchen specialists

Premium appliance manufacturer Britannia Living has launched the Britannia Partners’ scheme for independent retailers committed to displaying products from across its portfolio.

Britannia Living offers Britannia range cookers and splashbacks, Best cooker hoods and both range cookers and built-in appliances from Bertazzoni.

The offer is soon to be extended with Bertazonni extending its range cooker to include 600, 900, 1000 and 1200mm models, and the addition of a fridge freezer collection.

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Marketing manager at Britannia Living, Michael Haigh explained the reason for the retail scheme: “We have many loyal retailers across the UK and we wanted to recognise their support by launching the Britannia Partners initiative.

“Our Britannia Partners will receive a whole host of benefits, including: greater visibility on the Britannia Living website, access to special offers and promotions, inclusion in consumer marketing activity, display stands, and the opportunity to hold cooking demonstrations at their own showrooms.”

He continued: “This scheme highlights our commitment to retailers who support us by displaying a selection of products from across the Britannia Living range – from range cookers to fridge freezers, or hobs to hoods.

“We hope to welcome many more Britannia Partners over the coming months, so if you would like to get involved, please contact your local business development manager to find out more.”