British Ceramic Tile launches Obsessively Original campaign

23 Mar, 18

Print ad campaign and Instagram competition to position company as leading tile brand

British Ceramic Tile has launched a national brand campaign based on being ‘obsessed with the small details that make a big difference’.

The aim of the campaign is to position British Ceramic Tile as the leading brand in tiles, offering design inspiration to help consumers choose and use tiles in their home.

It will include consumer print advertising that will go live over the next three months, supported by an online campaign, which will direct consumers to the company’s website.

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On the website, consumers will be able to find out about styles directions, material, finishes and sizes of its tile offer.

In addition, the campaign sees the launch of the British Ceramic Tile ‘shoefie’ competition, where consumers are asked to take a picture of their shoes on tiled floors.

The company has also launched a competition to search for the most original period feature that has been restored, whether a tiled entrance hall, hearth or Victorian ceiling.

Head of retail marketing and brand at British Ceramic Tile Jayne Adamson commented: “We want to be the brand that combines inspiration with advice. Through our new campaign we want to show homeowners how to be creative with tiles. Together we can make amazing spaces.”

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