Steel enamel bathroom manufacturer Kaldewei has published its third campaign shot by Canadian rock musician and photographer.
The concept behind the Enveloped in Sustainable Luxury campaign is models are wrapped within the protective walls of the Meisterstück Oyo Duo bathtub, providing refuge from a hectic day.
Designed to give the impression the bather merges with the bathtub, in a luxurious yet intimate spa moment, the images complete a Kaldewei trilogy of washing, showering and bathing.
Bryan Adams has show two previous campaigns for Kaldewei – Natural Union featuring the Ming and Miena washbowls in 2020 and then in 2021 the Superplan Zero shower surface.
In images for the Superplan Zero campaign, Bryan Adams focussed on the legs of ballet dancers, reflecting the style and elegance of the product and the security provided by the non-slip surface.
For the Ming and Miena washbowls, the focus was on hands gently touching each other, epitomising cleansing rituals such as the simplicity of washing your hands before a meal with friends and family.
Designed by designer Stefan Diez, the double-walled free-standing bathtub is inspired by Japanese porcelain design but is made from 100% recyclable steel enamel.
The circular design and sustainable concept of the bathtub saw Kaldewei presented the German Design Award 2023 in the “Excellent Product Design” category for the Meisterstück Oyo Duo.