Online portal for BSH brand news and marketing support
BSH has launched The Hub, an online dealer portal for independent kitchen specialists for information, news and marketing materials for its Neff, Bosch and Siemens brands.
The Hub offers information on current and upcoming promotions, brand and product news, social media content packs, training and optional rewards.
Speaking about the launch of the portal, BSH kitchen division director Simon Jones said: “The relationship between BSH and our kitchen retailers is paramount. This year we invested in a new trade marketing team, dedicated to the kitchen channel, to support our kitchen partners.
“The launch of The Hub is a direct result of listening to our kitchen specialist customers who wanted a central support system to provide training, details on promotions, key message and assets for them to access and get closer to our strong brands of Bosch, Neff & Siemens.”