Caesarstone changes pricing structure to support customers

Surfaces manufacturer Caesarstone has made changes to its pricing model to support its fabricator partners.

10 Apr, 25

Surfaces manufacturer Caesarstone has made changes to its pricing model to support its fabricator partners.

Caesarstone welcomes MD UK & ROI

Mineral and crystalline silica-free products will now be available across six price groups: Essentials 0, 1 & 2, and Premium 3, 4 & 5.

The new Essentials Range is “competitively priced”, designed to have broad market appeal.

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It includes best sellers, such as 1001 Riverlet, as well as new Calacatta designs to meet the market demand for bold and vibrant veined surfaces.

 Within the new price groups, Caesarstone has moved several designs from price group Premium 4 down to price group Premium 3, representing a 17% reduction in price compared to the last quarter.

These designs include 5151 Empira White, 5101 Empira Black, 6131 Bianco Drift, 5000 London Grey, and the unique 4033 Rugged Concrete.

Additionally, Caesarstone is extending its 30+ slab bulk buy rate, previously reserved for the commercial fabrication market, to all sectors, including retail and direct-to-consumer.

This adjustment provides savings against single slab rates and presents an ideal opportunity for fabricators looking to hold stock of its fastest-moving designs.

Adding to its UK and ROI portfolio, Caesarstone will also introduce two Calacatta-inspired designs: 5115 Calacatta Stillstorm, part of the Essentials Group 2 and UK exclusive 5116 Calacatta Nectar, which joins Premium Price Group 3.

Edward Smith, MD at Caesarstone UK & ROI, commented: “Caesarstone is committed to supplying the UK & ROI market with the best quality products at the best possible prices, striking the right balance of design, performance and service, with price points that deliver real value for money.

“This wholesale change to our pricing structure illustrates how important it is to us to support our trade partners. The new product launches happening around it illustrate that Caesarstone remains the forefront of premium surface design.”