The worktop suppliers has joined 25 companies, including Amazon and Tesco

Worktop supplier Caesarstone has joined a line-up of 25 companies, to collaborate on a Consumer Home of the Future project led by video ad tech company Unruly.

It joins names such as Amazon, Launchpad, Tesco and eBay to show how brands could be engaging with consumers in the connected home in three years’ time.

For this project, Unruly has partnered with experts from anthropology, well-being and interior design through to home security and emerging technology such as holograms and Virtual Reality.

Sponsored Video

Quarter sawn Tulipwood

It has built a 2,000sqft space at its London HQ to show what the home of 2020 will see, hear, smell, taste and feel like. Created by artisan furniture designers Six Hands, the kitchen features a Caesarstone worktop.

VP marketing for Caesarstone Jon Stanley commented: “The kitchen is likely to remain at the heart of most homes for years to come, a space where families and friends gather to eat, drink and socialise.”

He continued: “The role of products and technology within this space – as well as throughout the entire home environment – will continue to evolve just as society and culture does. ‘Home’ will help brands to increase the harmony of our material and technology interactions in what is our most personal environment. Caesarstone UK is delighted to be involved alongside other leading brands in such an innovative and thought-provoking project.”

Unruly CEO Sarah Wood added: “Brands that are passionate about the consumer experience and keen to understand the value they can bring to consumers in their homes will be the ones who make the most of this opportunity.

“Home will give marketers a synapse-tingling shot of the future. It will help brands and agencies future-proof their marketing strategies, demonstrating how connected tech will enable brands to share their stories with consumers in new and exciting ways.”