Home appliance brand Candy has launched a three-week brand awareness campaign on Heart FM radio, which includes a £1,000 prize for Heart FM listeners in the North West and West Midlands.
The campaign will promote Candy connected laundry, cooking and cooling products with a focus on energy-saving.
Over three week, the radio station will feature 116 adverts, 35 promo trails and 7 live reads with an online competition.
It will provide two listeners of Heart North West and West Midlands the chance to win £1,000 cash plus a Smart Candy RapidO A rated energy efficient washing machine each.
Parent company of Candy UK, Haier UK is based in Warrington, Cheshire, where it has recently opened a Training Activation Centre.
Director of brand and communications UK & ROI at Haier Europe, parent company of Candy, Antony Peart commented: “We’re delighted to be launching this Heart FM campaign in our heartland.”
He continued: “Heart Radio is one of the leading UK radio stations and We’re looking to raise awareness of our affordable, connected, energy-efficient and easy-to-use Candy home appliances, support local retailers, and give consumers the chance to find out more about the benefits of the Candy freestanding and built-in ranges. And of course, giving them the chance to win a cash prize too!”
Peart concluded: “The Candy brand is all about adding value by simplifying your life with smart products that deliver performance with efficiency; and is a perfect fit for Heart’s core audience of 25–44-year-old listeners. We’re excited to be bringing this message home with Heart FM this Spring.”
In addition to the three-week radio campaign on Heart FM, Candy is also running a live digital advertising campaign and competitions on Facebook and Instagram @candyappliancesuk.