Solid surface supplier CDUK has rebranded its business to symbolise the company’s continued success and to herald a “dynamic” new start built on its “solid” foundations.

Designed by CDP (Communication Design Partnership), the tangram logo has been created to represent the interconnected facets of its business, including quality products, skills, training, and delivery.

CDUK will also be expanding its product range and developing its services in an “ambitious” programme of growth to meet the evolving needs of its customers.

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Established for more than 40 years by Geoff Baker who recently passed away, divisional managing director Andy Noble said after a challenging year, the business felt a rebrand was a positive step forward.

The identity and brand has been designed to appeal to fabricators, architects, contractors and kitchen designers and to emphasise CDUK can help its partners find solutions for their projects.

Andy Noble said: “We understand the needs of the UK and Ireland markets better than anyone, and adding value is one of our key mission statements.

“We are proud that our business is built on the strength of our collaborations – our customers’ challenge is our challenge.

“It is important to us that our customers and partners know that CDUK has much more to offer now and in the future.

“We have refocused our abilities to allow us to effectively service markets and give our customers, including fabricators, contractors, architects and designers, exactly what they want and need at the right time, and offer value for money.

“In the future we will be about so much more than selling sheets of solid surface, our team have a lot to offer.”

He added: “While Corian Solid Surface remains at the heart of what we do, and we maintain a strong relationship with DuPont, we are very much looking forward to expanding our portfolio of surfaces and products beyond Corian in the near future.

“There’s a lot of work to do but it will be great to see the business grow in the coming months and years.”