Celeb chefs join with AEG at Taste of London

01 Jun, 15

AEG joins with chefs to showcase steam and induction technology

Appliance brand AEG is the title partner of the Taste of London show, which takes place at Regent’s Park in London from June 17-21, joining with celebrity chefs to showcase its appliances.

It will be using the event to show visitors its latest combination steam ovens and induction hobs, with chefs, including Marcus Wareing, Monica Galetti and Raymond Blanc, using the appliances in the AEG Taste Theatre.

In addition, visitors will also be able to get hands-on in the AEG Let’s Taste Live Cooking Experience led by owner of the House of Wok Jeremy Pang. 

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Completing its activities at the show, England Rugby star and AEG Grassroots campaign ambassador Will Greenwood will make an appearance.

The four-year long Grassroots campaign has been based upon care from nurturing youth talent to caring for the kit using AEG washing machines.

Will Greenwood will be a guest sous chef giving some insights into the culinary secrets and planning of an England Rugby World Cup squad. 

Marketing manager at AEG, Hannah Groves commented: “At AEG we want to take the taste experience further and we plan to show this to the thousands of food lovers that come to Taste of London. We want visitors to experience and learn about the countless ways to achieve greater excellence in taste – from trends and new techniques to final flavours and tender textures.”

Last year saw Masterchef winner Tim Anderson work with Electrolux to showcase sous vide technology.