Swiss high-end appliance manufacturer V-ZUG has appointed Christoph Kilian as CEO, succeeding Peter Spirig who held the position for five years.

Kilian has been a member of the board of management of Robert Bosch Power Tools since January 1, 2023.

He was responsible for three global business units and the UX and Design departments, as well as the group’s global power tools accessories business from 2019 to 2023.

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After graduating from Ludwig-Maximilians-Universität Munich with a degree in Business Administration, and completing a stint at the Bain & Company management consulting firm, he worked at BSH Hausgeräte GmbH for two decades.

His roles have included various management positions with responsibility for global product groups, strategy and branding.

Commenting on his motivation to take on the role, Christoph Kilian said: “V-ZUG stands out as a true gem in the industry – an iconic brand known for innovation, deeply rooted in Switzerland, and holding a very strong position in its home market.

“From my perspective, there is great potential to strengthen our unique positioning on the international stage, and I’m looking forward to helping make the company fit for the future.”

Explaining what stakeholders and customers can expect of the company going forwards, he stated: “Together with the team, I am committed to continuing to grow our leadership position in this area, with a strong focus on performance, reliability and enhanced offerings for our customers.

“Beyond that, we are also embracing the high-end architectural segment of the market. This applies both internationally and locally.

“Innovative technologies will continue to strengthen our market position, ensuring that our products seamlessly integrate into our users’ lives. That is what V-ZUG is known for, and what we will continue to deliver.”

He concluded: “I would like to express how proud I am to be part of this team. V-ZUG has a remarkable legacy, and I am fully committed to leading it into its next chapter.

“This is a journey we are shaping together, and I look forward to contributing to its continued success.

“Aiming at growth, I will always support the team while fostering a collaborative and high-performing environment.”