Fashion icon and brand ambassador for Silestone, Cindy Crawford attended the opening of the Cosentino City showroom in Los Angeles.
The Cosentino City showroom, which represents an investment of $1.7billion, is the 12th in the world and the fourth in the United States.
Measuring 400sqm, the indoor-outdoor space offers an immersive experience for design professionals and consumers in West Hollywood.
It aims to provide an environment where designers and clients can discuss ideas, products and designs.
The 328sqm indoor space features technology to create life-like renderings to see how Consentino materials will appear in residential and commercial settings.
In addition, the 63sqm courtyard showcases the applications of Dekton in exterior applications.
Around 300 people from LA’s architecture and design community gathered for the opening and to watch Cindy Crawford in conversation about design and fashion with editor of LALA Magazine Jessica Kantor.
Speaking about the showroom opening, CEO of Cosentino North America and EVP Global sales for Cosentino Group Eduardo Martinez-Consentino commented: “With the new Cosentino Los Angeles City showroom, we’ll ensure the city’s preeminent architects and designers have access in a convenient location to our latest products and expertise that underscores our firm commitment to Los Angeles and Southern Califormia.”
Cosentino has recently been named as one of best 50 companies to work for, according to Forbes.