Claudio Bellini-designed Equal by VitrA makes UK premiere

Following its launch at ISH, VitrA is set to show Equal collection at designjunction

18 Jul, 19

Bathroom brand VitrA has chosen to return to designjunction to premiere its Claudio-Bellini designed Equal in the UK, following its launch at ISH.

Exhibition report: Styl-ISH 1


The Equal Claudio Bellini makes use of geometric shapes and monochrome tones and uses minimal borders and industrial, metallic accents to emulate the structures found in modernist architecture.

Distinct metal rails create connections between the furniture using linear shapes and has been designed for both residential and commercial spaces.

The collection features a mirror with integrated LED lighting, a selection of storage and washbasin units, and a wall-hung WC.

Now in its ninth year, designjunction forms part of the London Design Festival, which attracted over 27,000 visitors across five days in 2018.

In addition, VitrA will also be unveiling the latest additions to Plural by Terri Pecora and its Origin brassware collection.

Plural was launched in the UK at designjunction, last year, following its launch at Salone del Mobile.

Inspired by the heritage of communal bathing, it re-interprets the traditional bathroom layout, allowing designers to layer and group pieces, with basins that can be installed in open spaces.

This will be joined by its 150-piece strong brassware range, Origins, which come in a choice of chrome, brushed nickel, copper and matt black finishes.

VitrA UK marketing manager Margaret Talbot commented: ‘We are very pleased to take part in designjunction again this year and look forward to introducing our new Equal and Origin collections to leading names in the design community for the first time in the UK.”