As part of an enhanced focus on the bathroom retail sector, the Coram Group has created a retail sales division to focus on sales and enhanced customer service across the retail sector.

It will be responsible for both Impey wetroom products and Coram surround sales through independent retail showrooms, designers and architect channels.

Spearheading the project is newly-appointed retail sales manager Natalie Paley who reports directly to group sales director Steve Huntley.

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Paley will utilise her background in retail sales and account management, to plan and deliver business growth and meet key sales objectives.

These will include a focus on improved customer service, combined with the engagement of market opportunities and development of new sales channels.

She commented: “I am incredibly happy to be taking the reins at such a pivotal period for Coram UK. My new retail sales team has made me very welcome and with so many projects on the horizon, we are going to be exceptionally busy; it’s a very exciting time to join the team!”

Managing director of Coram UK John Blackburn said, “We are focusing on the sustained progress and expansion of Coram UK, incorporating Coram Showers and Impey Wetrooms, and are pleased to be able to offer our retail customers a renewed emphasis on service levels and strategic opportunities.

“We are delighted to welcome Natalie Paley to the newly created position of retail sales manager and wish her every success in her new role.”

The move follows the company’s recent move to source all Coram enclosures from its Dutch owner and consolidate it business at a new head office in Somerset.