Parent company of Coram Showers and Impey Wetrooms Coram UK is set to halt production of its shower enclosure range.

It will mean any new shower enclosure product will now be introduced to the UK, from its Dutch group’s collaborative design services and outsourced production.

However, Impey wetroom systems and healthcare products will continue to be manufactured at the Bridgnorth factory in Shropshire.

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In addition, Coram UK will create a new head office  to consolidate all other business functions at the company’s site in Ilton, Somerset.

This forms part of a group-wide strategy, launched by its Dutch owner, with the “One Coram” strategy designed to drive future growth using the principles of “Synergy, Differentiation and One Face to the Customer”.

It is a strategy that piloted in 2018 with the launch of the Soho range across Europe.

Employees at the Shropshire and Somerset sites have been informed of the plans, in an announcement that confirmed the company has entered a period of consultation.

UK managing director John Blackburn said: “Coram Showers remains a strong brand, in which we will continue to invest and nurture.

“The European collaborative group strategy will drive growth an future developments of our UK business.

“A robust manufacturing presence will be maintained at Bridgnorth, focusing on the long-term growth of the wetroom sector.”

He continued: “We have now entered a consultation process with our employees regarding proposed changes and, out of respect for our workforce, further information and comment will be available when the consultation period comes to an end.”