Cubico insists retailers “dismiss the shadow” of Coronavirus fears at Kbb

"I cannot stress enough how vital it is for independent retailers to visit KBB."

24 Feb, 20

Founder of Cubico UK insists that Kbb Birmingham 2020 is still a must-visit, amid reports of bathroom suppliers pulling out due to Coronavirus fears.

Cubico insists Kbb 2020 is must-visit


Craig Waddington has called for independent bathroom retailers to dismiss the shadow that’s been cast over the exhibition.

He said: “I cannot stress enough how vital it is for independent retailers to visit KBB.

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“This is the holy grail of bathroom shows for small bathroom companies, where they can discover the most cutting-edge technology, on-trend products and the best suppliers.

“Missing out on such an opportunity is intrinsically bad for business, especially in a market which is very competitive.

“It’s the first major exhibition since Brexit and it is a time for businesses to consolidate, seek new opportunities and create excitement around our industry.”

Acknowledging the impact Coronavirus is having on the sector, he said: “There are wholesale factories in China which have stopped operations for two months, so the entire supply chain is being affected, but KBB is actually a solution to the problem.

“It’s a good opportunity for retailers to meet with the suppliers who do have plenty of stock reserves.

“Due to the virus, there will be no Chinese wholesale representations at the show, meaning that there’s not likely to be ‘significant numbers travelling from affected areas of the world’, as prior suggested.”

This always has, and always will be, the most important show in our industry. Of course, follow the precautions and advice given by the show organisers, but don’t simply not turn up.”

Cubico is taking a 21sqm stand at the exhibition, showcasing hundreds of new furniture, accessories and on-trend large-format tiles.

The company has recently invested in a second warehouse, adding 55,000 sq ft of storage and distribution space to its existing 110,000 sq ft space.

Waddington said: “We have recently invested heavily into additional space and we are very well stocked. We invite resellers to visit us on stand to discuss their needs and are looking forward to yet another fantastic exhibition.”