Canadian manufacturer of fridges, freezers, wine chillers, air-conditioners, dehumidifiers and air purifiers Danby Appliances has launched in the UK, as part of an expansion into Europe.

Founded in 1947, the family-owned business has grown from its Montreal location to now have several offices across Northern America.

Its expansion into the UK & Ireland, as well as into European markets, is being led by John Welbourn.

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Welbourn commented: “Danby is one of North America’s most compelling home comfort and appliance brands producing specialist products for over 70 years.

“Danby has a recognised heritage in design and engineering, leading to numerous design firsts.

“In being a leading supplier of products to multiple market sectors like retail, education, healthcare and hospitality across Canada and the USA, Danby has the experience, scale and flexibility to achieve significant growth.”

The company has chosen technology distributor Exertis to supply Danby appliances and Welbourn added: “In appointing Exertis, one of Europe’s largest and fastest-growing distribution houses, we have a partner who offers us a proven and dynamic route to many market sectors with the relationships, capacity and desire we require to achieve our brand plans.”

President of Danby Appliances Jim Estill said: “The UK is an important step in our ambition to develop and grow our European footprint.

“The Danby way is to offer value-added products that give our retail partners the opportunity to sell something new and exciting.

“We have a strong existing product stable aligned with new exciting technology-based products on the horizon.

“We look forward to building long-term profitable relationships with our partners in the UK, Ireland and mainland Europe.”