Owner of specialist kbb retailer Day True, Tony Robson said “I’d like to revolutionise the way kbb is sold in the UK”, as he announced plans to launch an e-commerce business selling home products.

Speaking as part of Kitchens & Bathrooms News video interview series, #KBNOne2One, Tony Robson said the business will sell a range of home products online called Collected by Day True.

Tony Robson explained the rationale behind the launch of Collected by Day True: “The kitchen is not just about furniture, worktops sinks and appliances, it’s the whole architectural space. And if you’re designing that why wouldn’t you sell it?”

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He continued: “We’ve always thought why wouldn’t you sell the flooring or lighting? If you’re putting stools in a plan, why wouldn’t you sell them?”

However, the e-commerce venture will not be expanded to sell kitchens and bathrooms online, as Tony Robson says: “Intentionally we won’t, until technology pushes us where it can be done properly.”

And he pointed to continued importance of the company’s retail showrooms, “our greatest moodboards”, in Maida Vale, Chelsea and Wimbledon Village, as well as its contract business selling to housebuilders and architects.

The home product range will also be used to prop displays in its showrooms, with its e-commerce website communicating details of the company’s core business of designing kitchens and bathrooms.

In fact, the company has already started its journey into home products with the launch of a dedicated scent for its showrooms.

The company now presents scented candles to potential customers, prior to purchasing, encouraging them to subconsiously think about the business when they’re at home.

Day True also has plans to further expand its business, increasing the size of its showroom network.

Robson said: “I genuinely feel there is scaleability in what we’re doing. Potentially we will be looking for investment to drive that story.”

He continued: “Over the next 18 months we will be concentrating on creating a sales engine for the showroom, concentrating on the contract side of the business which is new to us and the e-commerce side of the business.

“We will then be looking to expand the showroom base…How quickly all comes down to whether we do it ourselves or go out and look for external investment.

“But I certainly think the Day True, the Day True philosophy – high design on the high street – could sit on many high streets.”

Currently, following Government guidelines, all Day True showrooms are closed but the company is promoting its business through a social media campaign.