De Dietrich available in UK though KAL

18 Aug, 14

Dublin-based KAL Group to distribute De Dietrich in the UK

Following the liquidation of De Dietrich Kitchen Appliances, Dublin-based distributor KAL has signed an agreement with Groupe Brandt to promote and distribute the De Dietrich in the UK. 

As part of the agreement, KAL Group will honour all De Dietrich warranties and the company has appointed members of staff from the former Fagor Brandt-owned subsidiary. A stocking project is also underway.

Established in 1981, the KAL Group is a member of the Gowan Group, a family-owned holding company and trades under the name of AB Distributors in Northern Ireland.

Following the partnership agreement with Groupe Brandt (France), it sees the company expand into the mainland UK market.

The De Dietrich brand will add to KAL Group’s portfolio, which includes AGA, Bauknecht, Elica, Haier, Neff, Franke and Insinkerator.

Managing director of KAL Group, Richard Broderick (pictured)  said: “We are delighted to be working in partnership with Groupe Brandt (France) to distribute the premium De Dietrich brand throughout the UK. Our first commitment is to honour all warranties and our second is to restore absolute confidence to retailers in this excellent and technologically advanced appliance brand and we have the manpower, service and support structure to make that happen.”

Northern Europe export director for Groupe Brandt, Sebastien Cuault commented on the partnership: “KAL Group is a very successful distribution company and its business model fits perfectly with our ongoing global intentions for the De Dietrich brand. We greatly look forward to working with the Group and to re- establishing a strong De Dietrich presence in the UK marketplace.”