Kitchen appliance showroom Diss Ironworks has been refurbished and repositioned as a flagship Aga destination, following a £500,000 refurbishment.

Owned by Matt and Hannah Hyde, the East Anglian showroom showcases the entire collection of AGA, a dedicated La Cornue presentation zone and outdoor kitchen living space with AGA Outdoors, plus featuresUK’s first live display of the “invisible” Novy Undercover Induction Hob

Designed as an immersive experience, the 5,000sqft space  is expected to attract design-conscious clients from across Norfolk, Suffolk, Essex, London and beyond.

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Throughout the year Diss Ironworks will host a rolling calendar of brand-led events, where guests can see the appliances in action, and it includes its own bar, offering a line-up of healthy juices, speciality coffees and artisan teas.

“This is about future-proofing the showroom and giving our customers something truly exceptional,” said co-owner Hannah Hyde.

“We’re proud to remain rooted in our history while evolving to reflect the very best of modern kitchen living.

“The partnership with AGA Rangemaster marks a first-of-its-kind collaboration and together we’ve created something that is more than just a showroom.

“It’s an immersive, design-led space created to spark imagination and celebrate innovation.”

Founded in 1973 by Matt Hyde’s parents, Peter and Anne Hyde, Diss Ironworks is part of Norfolk’s design scene and is known for its personal service, expert knowledge and commitment to quality.

“Diss Ironworks is a model for what an AGA Rangemaster luxury destination can be,” said marketing manager of AGA Rangemaster Jenny Nalborczyk.

“We’re thrilled to partner with Hannah and Matt, who have created a truly extraordinary showroom.

“It brings together our portfolio of iconic brands in a beautiful, curated, highly tactile environment that allows customers to experience craftsmanship, performance and design first-hand.”