Having worked for the Electrolux Group for over seven years, Sara Erman has been named general manager.

She has worked across a variety of roles within the company, having started her journey as marketing director in 2016.

Erman has over 20 years’ experience in brand and marketing management following her role as vice president of direct-to-consumer E-Commerce at Electrolux Group.

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Commenting on her new role, Sara Erman comments: “I am delighted to be continuing my journey and taking on responsibility for Electrolux UK & Ireland during such an important time for our company.

“Not only am I committed to a strategy of continued investment in our brands to further accelerate the growth they have seen in recent years, but I also look forward to continuing our commitment to the Better Living Programme we implemented in 2019.

“As a leader in home appliances, Electrolux is perfectly positioned to assist consumers in living a more sustainable lifestyle and our innovative technology and product solutions, along with our brand and corporate partnerships, aim to answer that need.”

Erman succeeds Luke Harding who has been promoted to a vice president role within the European business.

Harding added: “Sara’s experience across Brand and commerce made her the perfect candidate to take on the General Manager role.

“Her innovative approach and hands-on expertise create an environment that fuels excitement and propels our brands forward, which is crucial as we seek to grow and innovate.”