Electrolux shows top 100 Design Lab entries

07 May, 15

The concepts that made it through to the first stage are revealed

Electrolux has revealed 100 concepts that have made it through to the first stage of its Design Lab 2015 competition, for future appliances, including five entries from  UK students.

The theme for this year is “Healthy Happy Kids” and the competition looks for  ideas for products, accessories, consumables and services in three focus areas: Cooking, Fabric Care and Air Purification.

The competition received more than 1500 submissions from over 60 countries, with the UK  included in the top 10 countries who provided the most submissions. These entries are now voted for by the public, with the most popular qualifying to the next stage of 35 semi-finalists.

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First prize in the competition is a six-month paid internship at an Electrolux global design centre and 10,000 euros. Half of the winners in previous years have continued to work for Electrolux after this internship period.

Senior vice president design at Electrolux and head of the Design Lab Jury, Lars Erikson,commented: “Design Lab is very important to Electrolux as it fuels our innovation processes with new ideas and brings inspiration of future homes to the consumers. Every year I am impressed by the creativity and the bold visions we see from the students. It is a tough but extremely rewarding job for our experts to go through 1500 entries. I want to congratulate the students who made it to the top 100 and give a big thank you to everyone who participated in Electrolux Design Lab 2015.”