Italian kitchen sink, tap and appliance manufacturer Elleci has opened a flagship store in the Brera Design District, as part of its growth plans.

With 80% of its turnover from Europe, the company is planning to expand its sales beyond the region and leverage its kitchen experience to grow bathroom washbasin sales, increasing market share from 5% to 30% within the medium to high-end sector.

During Milan Design Week, April 8-13, the company will explore the theme of Fuorisalone 2025, “Connected Worlds,” at its new store, exploring the relationship between humanity and nature, with an audiovisual installation

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Located at Via Fatebenefratelli, the Ellici store will showcase its collections – such as Élite, Kitchen, and Bath –  and promote networking through events and meetings for professionals, architects, and designers.

Inside the flagship store, Elleci will share its story through an immersive journey that invites visitors to explore the core principles of its design philosophy: material, technology, and aesthetic research.

Over the past 30 years, Elleci has patented three materials: Granite, Keratek and Duratek.

Granitek is engineered from quartz to provide the aesthetic appeal of natural stone, while Keratek features nanotechnology and features a smooth surface in a variety of colours and a matte finish.

Completing the trio is Duratek is the material that shapes the Bath collection, with basins in the Bath featuring an ultra-matte finish in soft colours.

At the heart of the installation are two projects that fully embody the company’s vision of contemporary living, where aesthetics, and sustainability converge: Mixology and Laundry.

Mixology, from the Élite Kitchen collection, is a workstation that combines cooking and bartending (pictured).

It features a double basin with a low divider, dual water management, and three operational levels, allowing for two independent yet interconnected stations

Laundry is a spacious sink, and as its name suggests is designed for the laundry environment.

It comes complete with a Laundry Board, a multifunctional accessory dedicated to hand washing, which can also transform into a support surface.

Ellici was founded in 1992 by Giancarlo Traversa, who is now the president and CEO.

The company had a turnover of €56million in 2025, makes 1.2million units a year and has two factories in Pontinia, Italy,  Innovation Centre, a research and development laboratory, Elleci Care.

It is currently building a Home section to focus on hospitality and training.

In recognition of its business achievements, Elleci was featured in the “100 Italian Excellences” list in 2021 as a Story of Excellence.