Euronics rebrands in UK

Rebrand include revised logo, vehicle livery, showroom fascia and website

29 Jan, 19

Combined Independent (Holdings), part of electrical buying group Euronics, has announced the Euronics rebranding has taken effect in the UK.

Euronics rebranded in UK

The rebrand encompasses a revised logo, marketing materials, vehicle livery, showroom fascia for members and a website.

In addition, the CIH reception has been refurbished to include kitchen furniture available to its members through Der Kreis.

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Head of marketing and eCommerce at CIH Robert Blair said: “We have invested a significant amount of resources and energy in the rebranding process,  which we hopes demonstrates the commitment to CIH to drive the Euronics brand to be even more recognisable on and off line, solidifying our offering to both members and agents.

“The rebrand is a new chapter for Euronics, which has been undertaken due to the ever-increasing changes in the consumers’ purchasing journey.

“Aligning our branding message across Europe gives better synergies for consumers who travel across Europe, while aligning our brand identity across the UK to further enhance the recognition of the brand for consumers who travel up and down the country too – all while maintaining the independence of each of our members’ stores too.”