UWLA: European drought must spur water efficiency in KBB industry

With almost half of European Union land under a drought warning or a more severe ‘alert’, water efficiency can no longer be ignored, says Unified Water Label Association (UWLA) MD Yvonne Orgill.

10 Aug, 22

With almost half of European Union land under a drought warning or a more severe ‘alert’, water efficiency can no longer be ignored, says Unified Water Label Association (UWLA) MD Yvonne Orgill.

European droughts must spur water efficiency in KBB, says UWLA MD

Orgill commented: “Our water efficiency message has Never been more critical. This week, the European Commission confirmed that the continued drought is hampering agriculture, energy production and water suppliers across Europe.

The UK has already taken measures to reduce domestic water usage, with hosepipe bans, and The Guardian has reported the country is braced for drought conditions until October.

Sponsored Video

“With more extreme hot weather predicted, the UK Health Security Agency (UKHSA) has issued a heat-health alert for this week, and hosepipe bans have come into effect in parts of England from three water authorities, with more set to follow.

“People have to start taking on board our message to use water wisely, if we are to have any impact and reduce the hardship that will result from severe water shortages,” says Orgill.

She added: “We hope that people can now see that the dangers of warming our planter are no longer something distant, it’s here and now and affecting every region in the world.”

Encouraging the industry to use and display the Unified Water Lanel, Orgill explained it not only identifies how much water and energy products use, but prompts consumers to make more informed choices.