Florim expands global flagship store network

Porcelain surface manufacturer Florim has expanded its network of flagship showrooms with openings in Los Angeles and Seoul.

26 Jun, 25

Porcelain surface manufacturer Florim has expanded its network of flagship showrooms with openings in Los Angeles and Seoul.

Florim expands global flagship store network

They form part of an expansion strategy that began in 2009, with the first Flagship Store in Milan and bring the global number of flagship stores to 10, including a showroom in London.

Following the success of its 2023 pop-up store in Los Angeles, Florim has established a permanent presence in one of the district’s most iconic buildings.

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Located at 450 N Robertson Blvd, in West Hollywood’s Design District, the Florim showroom spans over 600sqm across three levels with seven street-facing windows and panoramic terrace.

The space features immersive settings, including a working kitchen, a conference room, and a lounge area.

It also sees Collaborations with premium Italian brands – Molteni&C, Artemide, Fantini and Turri .
In Seoul, the new Flagship Store is located in the renowned Gangnam district, a hub for fashion and design in South Korea.

At 231 Hakdong-ro, the space features working areas and real-life design settings, including a fully equipped kitchen, a luxury bathroom concept branded “Elitique” (developed in collaboration with Falper), and a dedicated area for technical applications.

Florim now has showrooms in Milan, New York, Moscow, Singapore, Frankfurt, London, Abu Dhabi, Rome, Los Angeles, and Seoul.

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