Home improvement retailer Homebase has appointed Ian Penney as director of Bathstore.
It follows the acquisition of retail chain Bathstore by Homebase in July 2019, in a move to strengthen its bathroom offer.
As director of Bathstore, Penney will take direct responsibly for all aspects of the Bathstore business, including the concession roll out into Homebase, its digital offering and the home improvement chain’s bathroom category.
He will be part of the Homebase senior leadership team, reporting into the CEO of Homebase, Damian McGloughlin.
Having started his career as supply chain analyst with B&Q, Ian has 13 years’ experience of senior retail experience.
Most recently he was group category director of Kitchens for Kingfisher, responsible for the strategic direction of the kitchen business across seven European countries.
Damian McGloughlin, CEO of Homebase, said: “We are delighted to welcome Ian into Homebase as Director of Bathstore.
“Ian’s leadership qualities and experience of delivering a customer-first approach will be instrumental to the business as we look to strengthen our showroom offer to customers.”
Newly appointed director of Bathstore Ian Penney, said: “I’m proud to be leading the experienced and knowledgeable Bathstore team at this hugely important milestone in the history of the brand.
“We’ve got a really exciting opportunity to re-invigorate Bathstore as we continue to run standalone stores and start to introduce concessions into Homebase.”