Division of the Franke Group, Franke Home Solutions has launched its new global campaign, Well-Living is on Show, which focuses on comfort, technology and health.

The campaign will leverage on the brand’s expertise and its strategy to position itself as a provider in food preparation and cooking for the residential kitchen.

This includes across sinks, taps, hoods, hobs, ovens, accessories and food management systems.

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The campaign embraces the concept that home must feel like a safe haven, a comfort zone, a refuge from external disturbance, an oasis of calm and a place to relax and recharge.

It reflects the company’s vision of a place where everything is designed in harmony, to provide a feel-good factor.

Franke will showcase its competences and how to create a sense of harmony, through its full suite of kitchen products, to create well-being in the home.

In the campaign, the spotlight is trained on the iF Design Award-winning Mythos Water Hub, the 6-in-1 tap, and the Mythos 2gether hob extractor range.

Speaking about the new campaign which has launched globally on digital and print channels, Gianluca Vigato, head of advertising & communication at Franke Home Solutions, commented:

“We are extremely proud to present our new Well-Living is on Show campaign, which marks an evolution of our previous A Great Performance Deserves A Great Stage campaign and fully embodies Franke’s vision as we move forward.

“The campaign demonstrates the brand’s new positioning and its value propositions embracing wellbeing in the domestic kitchen, in addition to further showcasing Franke’s status as an expert in the fields of air and water competence.

“The company has a deep understanding of just how important health, comfort and technology have become to modern consumers.

“Today, the home is no longer simply a place to inhabit, it is a place for sharing, conviviality, relaxing and self-expression, in other words: it is a place to well-live.”