GDHA offers consumer cashback across cooking brands

Offer spans Stoves, Belling and Britannia appliances

16 Sep, 19

Glen Dimplex Home Appliances (GDHA) has announced a major national consumer cashback campaign across its three cooking brands – Stoves, Belling and Britannia – to run until the end of 2019.

GDHA offers consumer cashback across cooking brands

 

The three-month campaign, which GDHA will start on October 1, 2019, offers between £100 to £300 cashback, depending on the brand and model of range cooker.

Eligible products include Stoves’ new Precision collection, as well as Richmond and Sterling models, plus Belling’s Farmhouse and Cookcentre range cookers , as well as the Delphi and Q Line collections by Britannia.

Consumers who purchase eligible products within the promotional period can redeem their cashback via direct links on the brand websites, with redemptions being accepted until January 31, 2020.

The cashback campaign will be available via most of the brands’ retail channels, including independent retailers and kitchen specialists.

Retailers will be provided in-store merchandising and will be supported by a national media campaign, including digital and social advertising and re-targeting, for the Stoves brand.

If follows on from Stoves’ recent announcement the brand was to invest a six figure sum in consumer marketing.

GDHA is a privately-owned UK manufacturer made up of cooking brands and refrigeration brands.

These include Stoves, Belling, New World, Britannia, Valor and LEC.