GDHA forms Glen Dimplex Home Appliances: Range Cooking
Glen Dimplex Home Appliances (GDHA), owner of the Britannia Living brand, has created a single range cooking division to be headed by Britannia managing director Chris Honer.
GDHA acquired the Britannia Living business in 2013 and has returned the brand to profitability and the integrated division will now be known as Glen Dimplex Home Appliances: Range Cooking.
It will provide customers with a single point of contact and access to the Stoves, Belling, New World and Britannia brands. In addition, the division will also keep the UK distribution rights to Bertazzoni and cooker hood brand Best.
The newly-created division will operate out of the existing sites in Stoke and Prescot but will have a single sales team, with all products supported by GDHA customer service.
GDHA has reported no changes will be made to the manufacture of Britannia’s products.
Chris Honer has 28 years’ experience in the white goods industry, spanning retail, distribution and manufacturing and has been with Britannia Living for three years. He joined the company as sales & marketing director before being named managing director in 2013.
Managing director of GDHA, Jonathan Casley commented: “We are very proud to have a great brand like Britannia as part of the GDHA family and, over the last two years, we’ve worked hard with the Britannia team to stabilise the business. That process is now complete, Britannia is healthier than ever and our next priority was to simplify our structure making it easier for our retailers to do business with us.
“We are extremely ambitious and believe this new division will allow us to significantly grow our share of the range cooking market. Its creation will help us to better align our capabilities, deliver superior products, an improved service to customers and, under Chris’s expert guidance, drive growth.”