At Geberit Innovation Days, CEO Christian Buhl welcomed visitors to the interactive event, which featured the company’s product launches for 2021.

The three-day event was based in The House of Geberit, constructed from the company’s installation system which is normally used to build pre-walls for bathrooms.

Christian Buhl said it demonstrated the “full competence of Geberit behind and in front of the wall” and was created to inspire viewers.

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He commented: “We have the relevant knowhow and long-term experience to support wholesalers, planners, installers, architects and consumers with the right value-added solutions for their needs.”

And Buhl added: “The synergy of technical competence behind the wall and design competence in front of the wall makes Geberit and our products unique. The House of Geberit combines these two worlds into one.”

The bathroom manufacturer introduced Sigma cisterns with integrated hygiene flush, its flagship series Geberit One and Selnova “characterised by a very good price performance ratio”.

In addition, it revealed its Monolith and Monolith Plus WCs with additional coloured glass fronts and concrete and slate-effect cladding, as well as an extended flush plate collection with additional metal finishes and glass colours.

For the shower area, the company introduced the Olona shower surface with a matt finish and antislip properties was unveiled.

Employing more than 400 employees in product development, Geberit invests nearly CHF 80million in R&D each year and registers 30-40 patents annually. The company holds over 400 active patents in total.

For enhanced bathroom planning, the company also unveiled Geberit BIM Plus which is a consolidation of plug-ins into a single application.

CAD and BIM data for ceramics and furniture products is now also available, for sanitaryware planners, architects and interior designers.

According to the company, over the last three years it has developed more than 30 digital tools for showrooms, planners, installers and end consumers.