Washing survey to support sales of Geberit AquaClean
Geberit took to the airwaves to promote its AquaClean shower toilet, in a series of live studio interviews which were broadcast to 39 radio stations, reaching 3.2million listeners.
Led by marketing director Raffaela De Vittorio, the campaign was given air time on radio shows, including the Anne Diamond Show on BBC Radio Berkshire and the Trish Adudu show on BBC Radio Coventry and Warwick.
During the broadcast, Raffaela De Vittorio discussed the findings of research from Geberit into the washing habits of UK residents.
The survey of 2,000 adults found a third of Brits (33%) halve the amount of time they spend in the bathroom during the colder water. It also found the average monthly spend on personal hygiene products is less during the colder months, with nearly a fifth (18%) of people reducing their spend. Nearly one in ten admitted to spending less than £5 per month.
Summarising the survey, De Vittorio explained the importance of personal hygiene, while highlighting the advantages of shower toilets: “We all know that personal hygiene is an important part of our daily routine, but during the winter months many of us would rather grab some extra time under a warm duvet than in the bathroom, suggesting that we are in fact dirtier during the winter than in the summer.
“However, we should maintain steady hygiene habits throughout the year and this is where the latest shower toilet technology really comes into its own.” The radio shows formed part of a campaign, which has included being featured in regional newspapers, national publications The Star, Reveal, and appearance at shows including Ideal Home and Grand Designs Live.