Plumbers’ merchant Graham has become a British Institute of Kitchen, Bedroom & Bathrooms Installation Standards partner, which means its Elite Installers must join the organisation.

Graham’s Elite Installer Scheme enables plumbers to enhance their existing service offering and promote their business via a local branch as well as the Graham Bathroom Showroom website.

Installers who sign up to the scheme also receive the backing of the company’s team of bathroom experts, have access to a range of supporting materials and benefit from a rewards program.

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Graham offers its Elite Installers competitive terms on the products in its showrooms, as well as delivery direct to site, but to continue to receive these benefits they now must join the BiKBBI.

Speaking on the new partnership, Derek Charge, bathroom & showroom marketing manager at Graham commented: “This is a fantastic moment for the Elite Bathroom Installer Scheme and all of its existing and future members.

“For many years, the scheme has looked to promote the best elements of the plumbing industry, prioritising quality installations and product solutions.

“Now, with the BiKBBI’s support and backing, this intent is truly solidified and we will be able to ensure even greater levels of service to our customers.

“Likewise, we hope to help those quality tradespeople gain an important edge over more unscrupulous installers who harm the sector.”

Charge continued: “While Graham Showrooms will continue to offer the same great service to any installers who do not wish to become members of BiKBBi, they will no longer receive the added benefits or rewards associated with the Elite Installer Scheme.”

CEO of the BiKBBI, Damian Walters stated: “We have been working with the team at Graham to understand how best to support the business, its trade and domestic customers.

“I am delighted that we can work with the team at Graham to support their consumer proposition through independent accreditation of professional installers and providing their customers with an informed choice.

“BiKBBI is committed to supporting businesses to achieve high installation standards and I’m pleased that Graham has decided to work with us on this incredibly important subject.”