Bathroom manufacturer Grohe has been awarded the Red Dot: Brand of the Year award.

The honour is presented annually, to the best brand in its industry, by Red Dot Award judges and Grohe was chosen from 8,697 entries

It was chosen for its “outstanding design quality and extraordinarily consistent representation of its own values across different channels”.

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On winning the award,  CEO Grohe AG Thomas Fuhr said: “We are delighted about the award. It is an appreciation of the Grohe brand and its employees across more than 150 countries who represent a consistent brand experience day in, day out.

“At the same time, it recognises the new path we took to emotionally charge the Grohe brand and its products in a holistic context, which gives it relevance way beyond the sanitary industry.”

Grohe will receive its trophy at the Red Dot Gala, which will be held at the Konserthaus in Berlin on November 1, 2019.

In addition, the brand will be included in the International Yearbook Brands & Communication Design 2019/2020 which will be released worldwide on November 14.

Founder and CEO of the Red Dot Award Professor Dr. Peter Zec will present the trophy and has already congratulated the laureates: “Winning over the Red Dot Jury is no easy task. Our experts are very critical and inspect all of the entries very closely based on strict criteria before reaching a decision regarding a distinction.

“They also demonstrated this careful approach in particular in the newly introduced section for brands.

“All the more reason for the laureates of the Red Dot: Brand of the Year distinction to be proud of winning over the jury in all regards.

“Their leading position in brand communication is proof of their success in conveying a consistent brand image across different channels.

“I wish to congratulate the deserved laureates on their excellent performance and look forward to handing over their trophy to them in person as a symbol of their outstanding success in the Red Dot Award.”