Digital hub Grohe X, created by Lixil for the Grohe brand, has teamed up with Kitchens & Bathrooms News to offer its readers retail sales skills.

The Grohe X platform has been designed to provide information and multimedia content to trade professionals and consumers, tailored to suit each sectors’ needs.

As part of this, the digital hub features video interviews, expert talks, design inspiration and boasts a series on retail sales skills.

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Kitchens & Bathrooms News will be sharing Grohe X retail sales skills through its printed and digital magazine, as well as online through its website and across its social media.

The three-part series will be written to provide base of learning for newcomers to the industry, as well as help refresh the skills of accomplished kbb professionals.

It will start in the combined July/August issue of Kitchens & Bathrooms News.

Editor of Kitchens & Bathrooms News Philippa Turrell said: “We are delighted to collaborate with Grohe  in helping to bring retail sales training to the kbb industry.

“The COVID pandemic has brought about the most challenging times in business, and we want to play our part helping the kbb community.

“Offering training which will allow retailers to not only maximise sales opportunities but grow profit potential will provide a real boost for independent kbb businesses.”

“We’re always looking at ways we can further our support and relationship with our retail partners, and our new Grohe X digital hub has been designed with our customers in mind to help enable us to take that next step”, said Ebru Bircan, Leader Marketing Activation UK, Lixil EMENA, responsible for overseeing marketing for Grohe UK.

She continued: “With Grohe X, we can offer an accessible digital series that looks at essential sales skills and provides another means of support to our retailer network.

“This has become more important than ever since the lack of opportunity to connect face-to-face over the last year.

“We’re really pleased to have the backing of Kitchens & Bathroom News to help us reach our retailers and provide them with this invaluable resource and information”.