Grohe establishes EMEA business division

Leveraging sales of filtered water and instant steaming water taps

23 Sep, 19

Bathroom and kitchen fittings manufacturer Grohe, part of the Lixil Group, has established a new business division: Watersystems, Filter and Kitchen Channel EMEA.

Grohe establishes EMEA business division

 

The division will focus on leveraging its Watersystems business, with key products which include its filter water tap Grohe Blue and instant steaming hot water tap Grohe Red.

Andrea Bussman will take the role of senior vice president Watersystems, Filter and Kitchen Channel EMEA on October 1, 2019.

Formerly regional vice president central Europe, Bussman has worked for the company for 12 years.

In her new role, she will continue to report to Jonas Brenwald, CEO of LWT EMENA and deputy CEO of Grohe.

Commenting on Andrea Bussman’s appointment, Jonas Brenwald said: “We are excited for Andrea Bussman to take over this new role within our new watersystems unit.

“The distribution of sustainable products such as Grohe Blue and Red holds great potential, especially internationally.

“Smart kitchen systems are very much in our consumers’ focus; they save water, energy, reduce CO2 consumption and waste balance.

“Andrea Bussman brings extensive strategic and business experience. This, combined with her deep industry knowledge and experience scaling new business opportunities will be a huge asset to Grohe and Lixil in the EMEA region as we are shaping the future.”

Alexander Zeeh will succeed Bussman as regional vice president central Europe, from his current position as general manager Germany