Bathroom manufacturer Grohe participated at Bournemouth Air Festival to educate consumers on filter water taps, promote sustainability and raise awareness of its brand over the four-day event.
Parked next to the pier, the Grohe Experience XXL Truck showcased its products, with staff helping educate the public and handing out filtered water from its Grohe Blue Home taps
The truck was also the meet-up for a daily beach clean, which the company promoted on social media using the hashtag #plasticfreebournemouth, as well a hub of activity for childrens’ games.
Training manager for Grohe UK Chris Penney commented: “Grohe Blue Home provides chilled filtered and sparkling water straight from the tap, which will hopefully stop consumers from going to supermarkets and buying plastic bottles of water.”
He continued: “The truck has had a fantastic reaction, as it does wherever it goes.”
Penney said the company chose to appear at the 12th annual Bournemouth Air Festival as the event was expected to attract over one million people.
The Bournemouth Air Show forms part of a schedule of appearances for the Experience XXL Truck, at consumer and trade events.
These include at the Homebuilding & Renovating Show, UK Construction Week, Colchester Institute and National Self Build and Renovation Show.
Penney stated the company was setting up a training school at the Colchester Institute, using its products to train young plumbers.
The truck will return to the UK in March 2020 at the NEC for the National Building and Self-Renovating Show.
Penney stated: “Lsst year was attended by around 360,000-37,000 people and we had over 6,500 people enter the truck.
“Next year, we will run an appointment system, a little like talking to an Apple Guru, where you can book an appointment for 30mins and you can talk to a Grohe expert about our products.”