Bathroom manufacturer Grohe has launched its Energy for Life campaign and shower cashback promotion, which will run until July 31, 2021.
The cashback offers allows customers to claim back £50 when they purchase any eligible Grohe shower system from a participating retailer.
These eligible shower systems include a number of designs and configurations, including concealed models, exposed wall-mounted valves and even options that operate both bath and shower.
Many of these showers also include Grohe’s SmartControl push-and-turn technology, which allows the user to select their chosen water outlet or spray with the press of a button before adjusting water volume.
Leader marketing activation for Lixil EMENA Ebru Bircan commented: “We are delighted to be bringing back our showers cashback promotion for the fourth consecutive year.
“The initiative is always met with both great receptiveness from our retail partners and uptake by consumers and we hope that this year, at such a crucial time as the retail economy is reopening, that we can reach new heights of success.”
To drive consumer awareness of the promotion and provide additional support to its retail partners, Grohe UK is working with audio streaming platform Spotify.
The company recently set up a North West Europe sub region, within EMENA, to help drive UK & Ireland, as well as the Nordics, Baltics and Benelux countries.